duracell
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- December 27, 2012
Memorable advertising is essential in a market that has many competitors. It is sometimes not enough for a company simply to make an outstanding product; they need a good ad campaign to promote what they offer. Below are some of the more memorable battery ad campaigns that have withstood the test of time.
Energizer
Who doesn’t recognize the pink bunny with the bass drum? The mascot and the ad campaign just keeps going and going and going . . . because it’s a battery ad that works. The company’s best campaign was when it partnered with Lucas Films in 1994 for a Darth Vader vs. The Energizer Bunny commercial.
Duracell
When Morpheus held up a battery with a bronze-colored top in The Matrix, everyone knew which brand of battery it was: Duracell, the “copper top.” While its slogan is “no battery is stronger longer,” it is the battery’s appearance and the two-word description that made it memorable. In fact, Duracell’s most famous commercials outside the U.S. were a series of pink bunny commercials.
